In today's big story, we're looking at the big business of the Super Bowl, from advertisers to the ultraweal thy .
Developing and filming a Super Bowl ad typically runs 50% to 60% more than a regular one.
AdvertisementFor some first-time Super Bowl advertisers, the commercial is a jumping-off point for a bigger campaign, writes BI’s Lauren Johnson.
The Super Bowl is also a calendar staple for the ultrawealthy, writes BI’s Madeline Berg.
A record 68 million Americans are projected to bet $23.1 billion on the Super Bowl, according to the American Gaming Association.
Persons:
—, Taylor Swift, Travis Kelce, Patrick Smith, Emily Stewart, that’s, Ryan Joe, Lara O’Reilly, Ryan, BI’s Lauren Johnson, RYU, BI’s Madeline Berg, Elon Musk, Rupert Murdoch —, VistaJet, BI’s Taylor Rains, Grace Kay, it’s, BI’s Juliana Kaplan, Cork Gaines, Usher, David Rosenberg, Quants, Getty, David Butow Here’s, Tesla, Sissie Hsiao, Bard, Gemini, Uber, Dara Khosrowshahi, Lucas Jackson, Dan DeFrancesco, Hallam Bullock, Jordan Parker Erb, George Glover
Organizations:
Business, Service, ign, Super, Elon, Private, American Gaming Association, San Francisco 49ers, Kansas City Chiefs, Renaissance Technologies, Man, AHL, UBS, Google, Reuters, Merchants, Conference, PepsiCo
Locations:
Sun Valley, YOLO, New York, London